// The Sigma AI Barometer //
A recurring pulse of AI adoption across businesses and organisations
AI is rapidly changing how people learn, create, decide and do business. But adoption is not simply about whether someone has opened an AI tool. The more important questions are: How are we using it? Is it improving what people and businesses are capable of doing? Is it creating measurable value? And are responsibility, trust and human judgement keeping pace?
The Sigma AI Barometer is a recurring pulse of AI adoption across businesses and organisations. It is designed to understand where people and enterprises are today — from those who are just beginning to explore AI to those embedding it into workflows, decision-making and governed agents.
// Why Are We Doing This? //
Capability, value and responsible use — growing together
AI is one of the rare technologies that can place extraordinary capability directly into the hands of ordinary people and businesses. That creates enormous opportunity — but only if access, skills, responsible use and practical value grow together.
Sigma's aim is not to produce another headline about how many people 'use AI'. We want to understand the depth of adoption.
- Is AI still being used mainly for search and emails?
- Is it becoming part of repeatable work?
- Is it expanding access to expertise?
- Can businesses see real time, quality or commercial benefits?
- Are sensible safeguards in place?
// What Will the Barometer Look At? //
Eight practical areas
The intention is to understand the whole journey — not simply tool usage. Tap or hover over each area to learn more.
// What Do You Get Back? //
Your own AI Barometer assessment
You give 7–9 minutes. We give insight back.
If you choose to provide your contact details, Sigma will send you a short AI Barometer assessment based on your responses.As the dataset grows, we also aim to provide useful benchmarking against similar businesses by sector and organisation size where there is a sufficient sample. Individual responses will not be published; public insights will be reported in aggregate.
// Come Back and Measure the Movement //
Your AI journey changes — so should your snapshot
The AI Barometer is deliberately not a once-off survey. AI capability is moving too quickly for a single snapshot to tell the whole story.
Return every 6–12 months
We encourage participating businesses to complete the Barometer again. Each completion is treated as a new time-stamped snapshot.
See your journey over time
Where you consent to follow-up and use the same contact details, Sigma can compare your journey over time.
// A Maturity Journey People Can Remember //
From AI Snoozer to AI Trailblazer
Behind the Barometer is a consistent 0–5 analytical maturity model. The public-facing names make the result easier to understand and share, without changing the underlying methodology.
// Responsible AI Matters //
Helping people use powerful tools with judgement
The Barometer is built on a simple belief: responsible AI adoption is not about slowing people down — it is about helping people use powerful tools with judgement. That means:
- Verifying important outputs
- Protecting personal and confidential information
- Keeping humans accountable for consequential decisions
- Using appropriate security controls
- Making sure capability is expanding rather than excluding people
// Who Should Participate? //
Businesses and organisations of all sizes
Owners, founders, employees, managers and executives across businesses and organisations of all sizes are welcome. The same core Barometer works across sectors, while sector information allows Sigma to create more meaningful comparisons.
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Ready to take the pulse?
See where you are on your AI journey and get your assessment back.
